Your Choice Can Make a Difference
Big Blue Boards choose to create kite gear and a community dedicated to women and to empower women around the world. Interview with Barbora Vichova owner of Big Blue Boards.
LIFE IS A CONSTANT CHOICE.
I own a company producing women’s kite gear. Before I founded the company nobody really trusted the idea. I was told that the market is too small for a brand focusing entirely on women. However, my choice was clear.
Our choice was to create kite gear and a community dedicated to women and to empower women around the world.
We are levelling the playing field in kiteboarding by offering first-class quality equipment specially designed for girls. By adjusting some of the features of the kite equipment, we help women to perform better, progress faster, and feel great about themselves. It’s about finding the right length, stiffness, lower weight, women-sized bindings, reachable kite bars and much more.
Let’s be honest. Our community is a very fortunate group of women. It’s time to empower women, who are not as fortunate.
We’re aware that our community is a very fortunate group of women. We’re able to do what we love – have the freedom to travel, kitesurf and shape our own lives. It’s time to help other women around the world who are not that fortunate.
Is it just marketing or can we really make a difference?
By donating 5% of the profit from each board to GIVE in 2018 we have been able to send women from the village of Kiwengwa (Tanzania, Africa) to a business-oriented soap making course. By doing so, we´ve increased their family income and well-being and most importantly their confidence.